[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/back1a-1.png” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”none” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”PORTFOLIO ” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgxIn19@” _builder_version=”4.27.4″ _dynamic_attributes=”url” _module_preset=”2f1d5852-f57b-4ba0-bd16-6c9a4ad15057″ title_text_align=”center” title_text_color=”RGBA(255,255,255,0.7)” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”none” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Eliquent Life Sciences” _builder_version=”4.27.4″ _module_preset=”53832b88-c00f-488b-926c-9b4bffdc92b5″ title_text_align=”center” title_text_color=”#FFFFFF” title_font_size=”4vw” width=”100%” custom_margin=”||10px||false|false” title_font_size_tablet=”8vw” title_font_size_phone=”8vw” title_font_size_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”default” width=”29%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” custom_margin=”-38px||||false|false” global_colors_info=”{}”]<\/p>\n
Take a look at some of my recent projects where I\u2019ve applied my design expertise to create impactful and user-focused solutions.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”60px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”Case Study” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_font=”Jost|600|||||||” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Eliquent Life Sciences Web Design and Development” _builder_version=”4.27.4″ _module_preset=”313e2ec7-60b4-4c07-9ef7-ac3ea5256c13″ title_font=”Jost|600|||||||” title_font_size=”53px” title_letter_spacing=”0em” title_line_height=”1.2em” width=”100%” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” global_colors_info=”{}”]<\/p>\n
Following the merger of five distinct life sciences consultancies\u2014Validant, Data Revive, IDEC, Greenleaf, and Oriel\u2014Eliquent Life Sciences emerged with the need for a unified digital presence. As the lead UX designer, I contributed end-to-end to the strategic development, UX design, and implementation of the new website, ensuring it reflected Eliquent\u2019s collective expertise and future-facing positioning in the life sciences consulting space.<\/p>\n
This project encompassed brand identity formation, structural design, content strategy, and deep collaboration with stakeholders across multiple legacy organizations.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”https:\/\/eliquent.com\/” url_new_window=”on” button_text=”View Live Project” _builder_version=”4.27.4″ _module_preset=”2ee4c248-4b73-4b58-911a-0be184fd3e74″ button_font=”Jost|600|||||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/home.png” title_text=”home” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/4p.png” title_text=”4p” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n
Brand & Identity Development<\/strong><\/p>\n Led the development of a new logo and visual language, drawing elements from the five merged entities while introducing a distinct, modern identity.<\/p>\n<\/li>\n Collaborated with stakeholders from each legacy brand to ensure brand equity and internal alignment.<\/p>\n<\/li>\n<\/ul>\n Information Architecture & UX Research<\/strong><\/p>\n Conducted interviews with internal stakeholders and client-facing teams to understand user needs, legacy site pain points, and functional goals.<\/p>\n<\/li>\n Developed early architecture documents\u2014sitemaps, navigation models, and user journey maps\u2014that began to give tangible shape to the core Eliquent site and its relationship to other digital entities (e.g., Validant, Data Revive).<\/p>\n<\/li>\n These documents served as bridge tools between abstract business goals and concrete user pathways<\/p>\n<\/li>\n<\/ul>\n Client & Stakeholder Collaboration<\/strong><\/p>\n [\/et_pb_text][et_pb_heading title=”Deliverables” _builder_version=”4.27.4″ _module_preset=”bb4380ae-3a25-47ac-ad90-70eb46aa84ed” title_font=”Jost|600|||||||” title_text_color=”#43009b” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n Audit Report:<\/strong> Findings, insights, and prioritized action items.<\/p>\n Wireframes or Prototypes:<\/strong> Quick solutions for UX\/UI pain points.<\/p>\n Strategy Roadmap:<\/strong> A plan for tech, analytics, and UX improvements.<\/p>\n Content Strategy:<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”100px|5%|||false|false” custom_padding_tablet=”0px|0%|||false|false” custom_padding_phone=”0px|0%|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_heading title=”Technology, Analytics & UX Audit” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_letter_spacing=”-0.01em” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Jost|500|||||||” locked=”off” global_colors_info=”{}”]<\/p>\n By conducting a thorough technical analysis of merger documentation we gained a comprehensive understanding of its strengths and weaknesses. <\/span><\/p>\n This analysis served as the foundation for developing a cohesive and effective strategy to redesign\/redevelop the website to align it with Eliquent’s overall business objectives and marketing goals.<\/span><\/p>\n [\/et_pb_text][et_pb_heading title=”My Role” _builder_version=”4.27.4″ _module_preset=”bb4380ae-3a25-47ac-ad90-70eb46aa84ed” title_font=”Jost|600|||||||” title_text_color=”#43009b” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n Wireframes & Prototyping<\/strong><\/p>\n Created low- and high-fidelity wireframes for key pages, iterating based on client feedback and user testing.<\/p>\n<\/li>\n Defined user flow between core site and legacy brand properties, ensuring consistent experience while preserving SEO authority of prior domains.<\/p>\n<\/li>\n High-fidelity prototypes were presented in client meetings and used to align visual and functional expectations across cross-functional teams.<\/p>\n<\/li>\n<\/ul>\n Technical SEO & Content Strategy<\/strong><\/p>\n Performed a comprehensive SEO and keyword review to ensure content alignment with organic search goals.<\/p>\n<\/li>\n Audited existing content from legacy sites to assess performance, relevance, and SEO value.<\/p>\n<\/li>\n Created a migration strategy that preserved high-performing content and redirected appropriately to retain search visibility post-launch.<\/p>\n<\/li>\n<\/ul>\n Martech & Analytics Implementation<\/strong><\/p>\n Partnered with marketing stakeholders to implement marketing technology integrations (CRM forms, analytics, performance dashboards).<\/p>\n<\/li>\n Ensured GDPR and compliance measures were integrated across contact and lead-gen components.<\/p>\n<\/li>\n<\/ul>\n Design System Development<\/strong><\/p>\n Developed and documented a modular design system for Eliquent\u2019s digital presence, designed to scale across multiple platforms and future digital products.<\/p>\n<\/li>\n Components included UI patterns, typography, color systems, iconography, and usage guidelines.<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_text][et_pb_heading title=”Tools Used” _builder_version=”4.27.4″ _module_preset=”bb4380ae-3a25-47ac-ad90-70eb46aa84ed” title_font=”Jost|600|||||||” title_text_color=”#43009b” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”17px” locked=”off” global_colors_info=”{}”]<\/p>\n Figma, Miro, Adobe Creative Suite, <\/span>Google Analytics, Hotjar, Amplitude, FullStory<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” custom_padding=”||18px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”100px|5%||5%|false|true” custom_padding_tablet=”0px|0%||0%|false|true” custom_padding_phone=”0px|0%||0%|false|true” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”UX Audit & Insights” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_letter_spacing=”-0.03em” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]Leading the UX and UI design for the Eliquent Life Sciences website, I partnered closely with stakeholders across five merging organizations to create a unified, client-centric digital experience that reflected the consultancy\u2019s deep expertise in regulatory science, quality, and clinical strategy.<\/p>\n I collaborated with a cross-functional team of 10\u2014including product managers, visual designers, software engineers, researchers, and technical writers\u2014to deliver a modern, intuitive site grounded in business strategy and user needs.<\/p>\n I began by auditing the legacy sites\u2019 information architecture, technical structure, and analytics, identifying key usability issues and content gaps. Through stakeholder interviews and persona development, I uncovered core user needs\u2014particularly around accessing service information, regulatory guidance, and bios of subject matter experts.<\/p>\n From there, I led the design of a modular component system and responsive UI that aligned with Eliquent\u2019s newly developed brand identity. This included both low- and high-fidelity wireframes, interactive prototypes, and a comprehensive design system built to scale across the newly unified organization.<\/p>\n I also supported technical SEO efforts, keyword planning, and content migration strategy to ensure visibility and continuity across search platforms. The final product was a scalable, accessible website that connected seamlessly with legacy domains while setting the foundation for future digital growth.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/Chart.png” title_text=”Chart” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-1px|||” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/Chart-2-1.png” title_text=”Chart 2″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/Chart-4.png” title_text=”Chart 4″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/Chart-3.png” title_text=”Chart 3″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Insight Clustering” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_text_align=”center” title_letter_spacing=”-0.03em” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost||||||||” text_font_size=”17px” text_orientation=”center” global_colors_info=”{}”]Based on the findings, I organized the major issues, turning them into potential opportunities to be explored and grouping the topics by similarity so that the requirements could be analyzed later in the project.[\/et_pb_text][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/insights.png” title_text=”insights” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Information Architecture” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_text_align=”center” title_letter_spacing=”-0.03em” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost||||||||” text_font_size=”17px” text_orientation=”center” global_colors_info=”{}”]Through a comprehensive understanding of each user profile I was able to identify pertinent features which impacted how the website information was structured. Thus, it was necessary to create a visual representation to facilitate lay users’ understanding of the correlation between the lay users and users with specific goals based on the main insights.[\/et_pb_text][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-08-at-9.26.34\u202fAM.png” title_text=”Screenshot 2025-04-08 at 9.26.34\u202fAM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Lo-Fidelity Wireframes” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_text_align=”center” title_letter_spacing=”-0.03em” locked=”off” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/eliquent_wireframes.png” title_text=”eliquent_wireframes” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/eliquent_progress_wfs.png” title_text=”eliquent_progress_wfs” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Hi-Fidelity Wireframes” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_text_align=”center” title_letter_spacing=”-0.03em” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/eliquent_progress_hifi.png” title_text=”eliquent_progress_hifi” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” background_image=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/proceess.png” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”UX Process” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_text_align=”center” locked=”off” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/discovery2.png” title_text=”discovery2″ _builder_version=”4.27.4″ _module_preset=”default” width=”29%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Research & Discovery” _builder_version=”4.27.4″ _module_preset=”default” title_font=”Jost||||||||” title_text_align=”center” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost|300|||||||” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n Ran usability testing with customers<\/strong> to understand pain points with research team.<\/p>\n Analyzed behavioral data<\/strong> using Data Analytics and reviewed feedback from Troutman stakeholders and customer community.<\/p>\n Researched competing automation platforms to identify best practices in workflow setup and monitoring<\/strong>.<\/p>\n Mapped potential use case and scene collaborative boards<\/strong>, translating technical challenges into actionable design insights.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/definition.png” title_text=”definition” _builder_version=”4.27.4″ _module_preset=”default” width=”33%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Definition & Ideation” _builder_version=”4.27.4″ _module_preset=”default” title_font=”Jost||||||||” title_text_align=”center” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost|300|||||||” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n Mapped new user journeys<\/strong> increase member engagement, community activity, contributions, and other key interactions.<\/p>\n In the spirit of the brand mission, created a user experience that eliminated burdens for users by prioritizing their needs.<\/span><\/p>\n Developed the Future Ready<\/b> framework to allow for solid future growth.<\/p>\n Designed a comprehensive high fidelity and low fidelity wireframes<\/strong> to promote merger and new website to deliver strong, consistent community messaging that compelled users to act.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/deployment.png” title_text=”deployment” _builder_version=”4.27.4″ _module_preset=”default” width=”44%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Deployment & Iteration” _builder_version=”4.27.4″ _module_preset=”default” title_font=”Jost||||||||” title_text_align=”center” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost|300|||||||” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n Devloped interface new Eliquent Design System<\/strong>, ensuring interface consistency.<\/p>\n Introduced smart error handling<\/strong>, with clear alerts, suggested fixes, and interactive debugging tools for faster troubleshooting.<\/p>\n Optimized automation monitoring<\/strong> and giving users real-time visibility and control execution status and system performance<\/p>\n Refined through iterative testing<\/strong>, ensuring every addressed real user needs.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” custom_padding=”28px|||||”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”%22We grounded the process in a detailed site plan that translated user research into actionable design and technology choices, keeping the audience\u2019s needs front and center.%22″ _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”16px” text_line_height=”1.8em” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The Eloquent Life Sciences website launch represented a pivotal step in strengthening the company\u2019s digital presence and positioning it as a trusted leader in healthcare innovation. Guided by extensive research and a user-first, compliance-conscious approach, the project centered on improving content accessibility, streamlining navigation, and enhancing brand credibility in a highly regulated industry.<\/p>\n I led the effort to integrate business objectives, audience needs, and industry best practices into a unified product vision and site strategy. This included creating a comprehensive sitemap informed by user behavior analysis, wireframes that optimized patient and provider journeys, and a CMS recommendation that balanced scalability, security, and ease of use for internal teams. 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text_orientation_last_edited=”on|tablet” locked=”off” global_colors_info=”{%22gcid-4f906f15-f357-4adc-a41a-207b047510d7%22:%91%22icon_color%22%93}”][et_pb_social_media_follow_network social_network=”facebook” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]X[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Take a look at some of my recent projects where I\u2019ve applied my design expertise to create impactful and user-focused solutions.Following the merger of five distinct life sciences consultancies\u2014Validant, Data Revive, IDEC, Greenleaf, and Oriel\u2014Eliquent Life Sciences emerged with the need for a unified digital presence. As the lead UX designer, I contributed end-to-end to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":81,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-147","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=147"}],"version-history":[{"count":15,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/147\/revisions"}],"predecessor-version":[{"id":541,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/147\/revisions\/541"}],"up":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/81"}],"wp:attachment":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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