[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/back1a-1.png” custom_padding=”||54px|||” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”none” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”PORTFOLIO ” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgxIn19@” _builder_version=”4.27.4″ _dynamic_attributes=”url” _module_preset=”2f1d5852-f57b-4ba0-bd16-6c9a4ad15057″ title_text_align=”center” title_text_color=”RGBA(255,255,255,0.7)” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”none” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Evergreen Health” _builder_version=”4.27.4″ _module_preset=”53832b88-c00f-488b-926c-9b4bffdc92b5″ title_text_align=”center” title_text_color=”#FFFFFF” title_font_size=”4vw” width=”100%” custom_margin=”||10px||false|false” title_font_size_tablet=”8vw” title_font_size_phone=”8vw” title_font_size_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”default” width=”29%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” custom_margin=”-38px||||false|false” global_colors_info=”{}”]<\/p>\n
Designing and Launching a Scalable Health Platform and Multi-Channel Campaign in Record Time<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” module_alignment=”center” custom_margin=”|0px||0px|false|false” custom_padding=”|0px|||false|false” global_colors_info=”{}”][et_pb_fullwidth_header title=”Project Overview” text_orientation=”center” header_scroll_down=”on” scroll_down_icon=”%%3%%” scroll_down_icon_size=”32px” content_max_width=”99%” _builder_version=”4.27.4″ _module_preset=”default” title_line_height=”1.6em” content_font_size=”20px” content_line_height=”1.9em” background_color=”#48a31b” width=”100%” custom_margin=”0px|0px||0px|false|false” custom_padding=”0px|0px||0px|false|false” box_shadow_style=”preset6″ global_colors_info=”{}”]<\/p>\n
Project:<\/strong> Evergreen Health Website, Digital Platform, and Integrated Marketing Campaign [\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||-60px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”60px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”Problem & Context” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_font=”Jost|600|||||||” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Evergreen Health ” _builder_version=”4.27.4″ _module_preset=”313e2ec7-60b4-4c07-9ef7-ac3ea5256c13″ title_font=”Jost|600|||||||” title_font_size=”53px” title_letter_spacing=”0em” title_line_height=”1.2em” width=”100%” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” global_colors_info=”{}”]<\/p>\n Evergreen Health\u2014a Maryland ACA co-op\u2014needed to grow from 2,500 to 62,000+ members in a single enrollment cycle. The company had no digital infrastructure, onboarding experience, or brand visibility. I joined midstream to take over a delayed agency-led build and deliver a cohesive content, platform, and campaign strategy\u2014on time for open enrollment.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/06\/evergreen_home-1.png” alt=”Employer entry page for Evergreen Health Care” title_text=”evergreen_home_empl” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”60px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”Research & Insights” _builder_version=”4.27.4″ _module_preset=”313e2ec7-60b4-4c07-9ef7-ac3ea5256c13″ title_font=”Jost|600|||||||” title_font_size=”53px” title_letter_spacing=”0em” title_line_height=”1.2em” width=”100%” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”User Research & Persona Development” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Facilitated stakeholder workshops and cross-team synthesis to develop six detailed personas<\/strong>, including brokers, freelancers, part-time workers, and current members\u2014shaping both UX and marketing strategy from the ground up.<\/p>\n [\/et_pb_text][et_pb_heading title=”Regulatory Compliance Collaboration” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Partnered with legal and compliance teams to ensure all content and experiences<\/strong>\u2014across digital, print, and campaign channels\u2014met ACA and state-level insurance regulations.<\/p>\n [\/et_pb_text][et_pb_heading title=”Content Gap & Funnel Analysis” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Mapped existing content against buyer journeys and funnel stages\u2014revealing critical blind spots in awareness and consideration content<\/strong>, and guiding both editorial planning and design priorities.<\/p>\n [\/et_pb_text][et_pb_heading title=”Competitive Landscape Audit” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-20px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Led a competitive analysis of top health insurers including Cigna, UnitedHealthcare, and CareFirst. Evaluated SEO rankings, content formats, and digital engagement strategies to identify clear white space opportunities for Evergreen.<\/p>\n [\/et_pb_text][et_pb_heading title=”Keyword Research & SEO Benchmarking” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Conducted domain authority audits and keyword research<\/strong> to shape site architecture and editorial focus. Provided foundational data for improving organic visibility and attracting intent-driven traffic.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-28-at-2.55.54\u202fPM.png” title_text=”Screenshot 2025-06-28 at 2.55.54\u202fPM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Accessibility & Readability Research” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-20px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Integrated ADA accessibility standards<\/strong> and plain-language best practices<\/strong> to support users with low literacy, limited digital fluency, and accessibility needs. Validated content and UI choices with real user feedback.<\/p>\n [\/et_pb_text][et_pb_heading title=”Content Strategy Framework” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-20px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Produced a comprehensive content strategy document that aligned SEO, regulatory, and persona insights into a phased editorial roadmap\u2014guiding everything from homepage copy to campaign materials.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”60px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”User Journey Task Completion Mapping” _builder_version=”4.27.4″ _module_preset=”313e2ec7-60b4-4c07-9ef7-ac3ea5256c13″ title_font=”Jost|600|||||||” title_font_size=”53px” title_letter_spacing=”0em” title_line_height=”1.2em” width=”100%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”Broker Plan Guide Download” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-20px||9px||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n User journey mapping for the Evergreen Health Broker Plan Guide download began by identifying the broker\u2019s goals and need to access up-to-date plan information quickly and efficiently. The map outlines key steps such as navigating to the broker portal, locating the plan guide section, and downloading the correct materials. By visualizing this journey, the team uncovered opportunities to streamline access, improve guidance, and enhance the overall experience for brokers supporting their clients.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/07\/broker-1.png” title_text=”broker” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”64.8px” custom_padding=”||4px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_image=”off” background_size=”initial” background_position=”center_left” custom_padding=”5px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” custom_margin=”-7px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”60px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”Design & Strategy” _builder_version=”4.27.4″ _module_preset=”313e2ec7-60b4-4c07-9ef7-ac3ea5256c13″ title_font=”Jost|600|||||||” title_font_size=”53px” title_letter_spacing=”0em” title_line_height=”1.2em” width=”100%” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-28-at-3.20.14\u202fPM.png” title_text=”Screenshot 2025-06-28 at 3.20.14\u202fPM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Smart Systems & Machine Learning Integration” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-20px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||8px||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Integrated machine learning to:<\/p>\n [\/et_pb_text][et_pb_heading title=”Product Roadmap Leadership” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Rebuilt a failing roadmap midstream to meet the high-stakes deadline of open enrollment. Led cross-functional prioritization and phased delivery strategy across web, tools, and content\u2014ensuring business readiness and user impact from day one.<\/p>\n [\/et_pb_text][et_pb_heading title=”Platform Design & Feature Development” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Successfully launched an integrated digital platform including:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Email Marketing & Lifecycle Strategy” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||27px||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]Implemented Marketo and created content across onboarding, renewal, and retention campaigns\u2014aligned with user journeys and segment behavior.[\/et_pb_text][et_pb_heading title=”Authentic Visual Strategy” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Directed visual content development to ensure all marketing and campaign imagery featured real Marylanders<\/strong>\u2014actual members, providers, and business owners\u2014to foster community trust and representation.<\/p>\n [\/et_pb_text][et_pb_heading title=”Inclusive Design & Accessibility” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-20px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Ensured all digital and print materials were ADA-compliant<\/strong>, built with plain language best practices, and validated for accessibility\u2014serving users with low literacy, visual impairments, and other support needs.<\/p>\n [\/et_pb_text][et_pb_heading title=”Content Strategy & Information Architecture” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-20px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Led content structure and editorial strategy across all channels\u2014web, print, and email. Developed scalable IA and content systems that served both acquisition and retention phases, all compliant with healthcare regulations.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#1d97af” custom_margin=”0px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”Multi-Channel Marketing Execution” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_text_color=”#FFFFFF” title_font_size=”40px” title_line_height=”1.3em” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”21px” text_line_height=”1.7em” header_2_line_height=”1.3em” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/EqBFFgn5rQE?si=K6w4hpAWS3YXGmdX” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_image=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”60px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”Cross-Functional Leadership” _builder_version=”4.27.4″ _module_preset=”313e2ec7-60b4-4c07-9ef7-ac3ea5256c13″ title_font=”Jost|600|||||||” title_font_size=”53px” title_letter_spacing=”0em” title_line_height=”1.2em” width=”100%” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/06\/wireframe.png” title_text=”wireframe” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”End-to-End Collaboration Across Departments” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_font_size=”17px” text_line_height=”1.8em” width=”100%” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Facilitated daily alignment between product, UX, content, engineering, marketing, legal, and compliance\u2014ensuring rapid progress without sacrificing regulatory or experience quality.<\/p>\n [\/et_pb_text][et_pb_heading title=”Multi-Agency + Internal Team Orchestration” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_font_size=”17px” text_line_height=”1.8em” width=”100%” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Directed a lagging external agency while simultaneously leading internal teams, managing velocity, scope, and accountability across disciplines<\/p>\n [\/et_pb_text][et_pb_heading title=”UX Execution & Documentation Excellence” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_font_size=”17px” text_line_height=”1.8em” width=”100%” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Produced and oversaw delivery of wireframes, user flows, annotated specs, design systems, and dev-ready files using Figma and Adobe tools\u2014ensuring smooth handoffs and minimal QA cycles.<\/p>\n [\/et_pb_text][et_pb_heading title=”Executive-Level Product Strategy & Roadmap Alignment” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_font_size=”17px” text_line_height=”1.8em” width=”100%” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Partnered with the C-suite to restructure and lead the product roadmap, ensuring business goals and user needs were baked into every phase of development and design.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ inner_shadow=”on” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#48a31b” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”Outcomes & Impact” _builder_version=”4.27.4″ _module_preset=”313e2ec7-60b4-4c07-9ef7-ac3ea5256c13″ title_font=”Jost|600|||||||” title_text_align=”left” title_text_color=”#FFFFFF” title_font_size=”53px” title_letter_spacing=”0em” title_line_height=”1.2em” width=”100%” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”Successful On-Time Launch” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_text_color=”#FFFFFF” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” text_line_height=”1.8em” width=”100%” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Launched full platform and campaign in time [\/et_pb_text][et_pb_heading title=”AI-Powered Service Efficiency” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_text_color=”#FFFFFF” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” text_line_height=”1.8em” header_text_color=”#FFFFFF” width=”100%” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n AI chatbot reduced call center load by resolving FAQs and routing users<\/strong> [\/et_pb_text][et_pb_heading title=”Scalable Model for Future Development” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_text_color=”#FFFFFF” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” text_line_height=”1.8em” width=”100%” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Platform became internal blueprint for future tool development and rollout planning<\/strong> [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”State-Regulated Enrollment Cap” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_text_color=”#FFFFFF” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” text_line_height=”1.8em” header_text_color=”#FFFFFF” width=”100%” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Enrollment capped by the Maryland Insurance Administration due to demand<\/strong> [\/et_pb_text][et_pb_heading title=”Smarter Search with Machine Learning” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_text_color=”#FFFFFF” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” text_line_height=”1.8em” width=”100%” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n ML-enhanced formulary search improved medication lookup speed and accuracy<\/strong> [\/et_pb_text][et_pb_heading title=”System for Iteration and Growth” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_text_color=”#FFFFFF” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” text_line_height=”1.8em” width=”100%” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Broker portal engagement increased 2.5x after ML optimization<\/strong> [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Exponential Enrollment Growth” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_text_color=”#FFFFFF” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” text_line_height=”1.8em” width=”100%” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Surpassed membership goal by 400% \u2014 [\/et_pb_text][et_pb_heading title=”Broker Tool Adoption Surge” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_level=”h2″ title_font=”Jost|600|||||||” title_text_color=”#FFFFFF” title_font_size=”24px” custom_margin=”-1px||9px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” text_line_height=”1.8em” width=”100%” custom_margin=”-14px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n Broker tool usage rose 2.5x<\/strong> post-ML rollout, with improved collateral targeting and follow-up conversion<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_portfolio _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_portfolio][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.25.0″ _module_preset=”default” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Email” _builder_version=”4.25.0″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”|||20px|false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ link_font=”||||||||” link_text_color=”gcid-cd6f2156-d586-4243-8fcd-6c6750f71687″ global_colors_info=”{%22gcid-4f906f15-f357-4adc-a41a-207b047510d7%22:%91%22link_text_color__hover%22%93,%22gcid-cd6f2156-d586-4243-8fcd-6c6750f71687%22:%91%22link_text_color%22%93}” link_text_color__hover_enabled=”on|desktop” link_text_color__hover=”#a99883″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Phone” _builder_version=”4.25.0″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”|20px||20px|false|true” custom_padding_tablet=”|0px||0px|false|true” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”(410) 598-8445″ _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_orientation=”right” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n Baltimore, MD<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Designing and Launching a Scalable Health Platform and Multi-Channel Campaign in Record TimeProject: Evergreen Health Website, Digital Platform, and Integrated Marketing CampaignRole: Senior Design Manager (UX Strategy & Platform Delivery)Team: Internal design + product team, agency partner, engineering, content, legal, marketing, C-suiteTimeline: Aug 2014 \u2013 Feb 2015Evergreen Health\u2014a Maryland ACA co-op\u2014needed to grow from 2,500 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":81,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-287","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=287"}],"version-history":[{"count":33,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/287\/revisions"}],"predecessor-version":[{"id":429,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/287\/revisions\/429"}],"up":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/81"}],"wp:attachment":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Role:<\/strong> Senior Design Manager (UX Strategy & Platform Delivery)
Team:<\/strong> Internal design + product team, agency partner, engineering, content, legal, marketing, C-suite
Timeline:<\/strong> Aug 2014 \u2013 Feb 2015<\/p>\n\n
\n
\n
\n
for open enrollment (Nov 2014)<\/strong>
Reversed a delayed roadmap and aligned cross-functional teams to deliver a complex healthcare platform under deadline.<\/p>\n
Improved self-service during high-traffic periods, freeing up human support teams.<\/p>\n
Set the foundation for repeatable, scalable digital experiences across the organization.<\/p>\n
Exceeded expectations to the point of regulatory intervention\u2014a rare outcome in the ACA co-op landscape.<\/p>\n
Created a more intuitive search experience by using behavioral data to optimize results.<\/p>\n
Personalized content and streamlined tools led to significantly higher collateral usage and conversions.<\/p>\n
from 2,500 to 65,000+ in 6 weeks<\/strong>
Created a seamless digital experience and campaign that drove overwhelming public adoption.<\/p>\nhello@davialilly.com<\/a><\/h3>\n