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[\/et_pb_text][et_pb_divider color=”rgba(76,89,76,0.3)” divider_weight=”10px” _builder_version=”4.16″ _module_preset=”a9fcc5b1-74c5-43b4-b776-3e310da5f3e8″ z_index=”10″ max_width=”260px” height=”10px” custom_margin=”-32px||30px||false|false” custom_margin_tablet=”-27px||||false|false” custom_margin_phone=”-18px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”5c989a74-8649-4b9a-a4a2-6d2b8ae2551c” header_4_font=”|700||on|||||” header_4_text_color=”#4C594C” header_4_font_size=”14px” header_4_letter_spacing=”0.2em” header_4_line_height=”1.5em” custom_margin=”||10px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”5c989a74-8649-4b9a-a4a2-6d2b8ae2551c” header_4_font=”|700||on|||||” header_4_text_color=”#4C594C” header_4_font_size=”14px” header_4_letter_spacing=”0.2em” header_4_line_height=”1.5em” custom_margin=”||10px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
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I led the development of an AI-powered proposal tool for Cohen Milstein, designed to streamline the creation of complex legal proposals and improve response times. By combining intelligent content suggestions with automated formatting, the tool reduced manual effort while ensuring accuracy and compliance.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-18-at-7.46.17-PM.png” title_text=”Screenshot 2025-08-18 at 7.46.17\u202fPM” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”60px” box_shadow_blur=”60px” box_shadow_color=”rgba(0,0,0,0.15)” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Stats” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Faster Reporting” number=”40″ _builder_version=”4.27.4″ _module_preset=”default” title_font=”Outfit|700||on|||||” title_text_align=”left” title_text_color=”#666666″ title_font_size=”14px” title_letter_spacing=”0.2em” title_line_height=”1.3em” number_font=”Outfit|600|||||||” number_text_align=”left” number_text_color=”#4C594C” number_font_size=”48px” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Better Goal Alignment” number=”25″ _builder_version=”4.27.4″ _module_preset=”default” title_font=”Outfit|700||on|||||” title_text_align=”left” title_text_color=”#666666″ title_font_size=”14px” title_letter_spacing=”0.2em” title_line_height=”1.3em” number_font=”Outfit|600|||||||” number_text_align=”left” number_text_color=”#4C594C” number_font_size=”48px” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Budget Accuracy” number=”30″ _builder_version=”4.27.4″ _module_preset=”default” title_font=”Outfit|700||on|||||” title_text_align=”left” title_text_color=”#666666″ title_font_size=”14px” title_letter_spacing=”0.2em” title_line_height=”1.3em” number_font=”Outfit|600|||||||” number_text_align=”left” number_text_color=”#4C594C” number_font_size=”48px” hover_enabled=”0″ number_font_size_last_edited=”off|tablet” number_line_height_tablet=”48px” number_line_height_phone=”38px” number_line_height_last_edited=”off|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”bc6cae60-9fd0-48b3-a032-f2876734c2dd” text_font=”||||||||” text_font_size=”18px” hover_enabled=”0″ text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]MY ROLE<\/p>\n
As Product Manager, I partnered with the sales, service, and marketing teams at Toyota dealerships across the East Coast to design and deliver a tool that streamlined communication and campaign management for advertising clients. I worked closely with stakeholders to capture dealership goals, developed workflows for sales and service alignment, and collaborated with engineers and designers to build an integrated platform that supported both operational and marketing objectives.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”bc6cae60-9fd0-48b3-a032-f2876734c2dd” text_font=”||||||||” text_font_size=”18px” hover_enabled=”0″ text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]PRODUCT OVERVIEW<\/p>\n
The Field Vision tool serves as a centralized hub for managing advertising campaigns, budgets, and client communication. Dealership teams can access a shared calendar, maintain team profiles, and track expenses against campaign goals. A content library ensures consistency in messaging and branding, while notifications keep team members aligned on goals and deadlines. The platform also provides visibility into sales and service team performance targets, helping leadership align advertising spend with dealership objectives.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”bc6cae60-9fd0-48b3-a032-f2876734c2dd” text_font=”||||||||” text_font_size=”18px” hover_enabled=”0″ text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
METRICS<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”bc6cae60-9fd0-48b3-a032-f2876734c2dd” text_font=”||||||||” text_font_size=”18px” hover_enabled=”0″ text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
KEY TAKAWAYS<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Streamlined Campaign Management” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” image_icon_width_tablet=”32px” image_icon_width_phone=”32px” image_icon_width_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”bbd70754-49fa-4988-ad64-9765b3b8d0fe” header_font=”Outfit|700|||||||” header_text_color=”#000000″ header_line_height=”1.8em” custom_margin=”||10px||false|false” hover_enabled=”0″ header_font_size_tablet=”17px” header_font_size_phone=”16px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Unified calendars, content, and expenses into one dashboard\u2014cutting coordination time by 40%. [\/et_pb_blurb][et_pb_blurb title=”AI-Powered Chat Assistant” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” image_icon_width_tablet=”32px” image_icon_width_phone=”32px” image_icon_width_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”bbd70754-49fa-4988-ad64-9765b3b8d0fe” header_font=”Outfit|700|||||||” header_text_color=”#000000″ header_line_height=”1.8em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Enabled conversational queries for budgets, performance, and deadlines\u2014reducing search\/navigation tasks by 35%. [\/et_pb_blurb][et_pb_blurb title=”Boosted Sales Alignment” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” image_icon_width_tablet=”32px” image_icon_width_phone=”32px” image_icon_width_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”bbd70754-49fa-4988-ad64-9765b3b8d0fe” header_font=”Outfit|700|||||||” header_text_color=”#000000″ header_line_height=”1.8em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Integrated service and parts sales goals directly into marketing workflows\u2014improving dealership visibility into ROI. [\/et_pb_blurb][et_pb_blurb title=”Faster Client Reporting” use_icon=”on” font_icon=”N||divi||400″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” image_icon_width_tablet=”32px” image_icon_width_phone=”32px” image_icon_width_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”bbd70754-49fa-4988-ad64-9765b3b8d0fe” header_font=”Outfit|700|||||||” header_text_color=”#000000″ header_line_height=”1.8em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n One-click export of structured campaign data for dealerships and advertising clients. [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”259.8px” custom_margin=”-20px|auto||auto||” global_colors_info=”{}” column_structure=”3_5,2_5″][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”bc6cae60-9fd0-48b3-a032-f2876734c2dd” text_font=”||||||||” text_font_size=”18px” hover_enabled=”0″ text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n FIELD VISION DASHBOARD<\/p>\n I led the design of an advertising management dashboard that streamlined campaign planning and execution for Toyota dealerships across the East Coast. The backend allowed teams to manage roles, assign responsibilities, and track progress against sales and service goals\u2014all within a single platform. With one click, dealership teams could generate structured campaign reports or export data for client presentations.<\/p>\n The system integrated a chat-based AI assistant to simplify navigation and communication. Team members could query campaign performance, check budgets, or request content directly through conversational prompts, reducing time spent searching across tools. The assistant also delivered automated notifications on campaign deadlines, budget thresholds, and team goals\u2014keeping everyone aligned in real time.<\/p>\n Beyond chat, the dashboard included a centralized content library, campaign calendar, team profiles, and expense tracking to connect advertising investments with dealership performance.<\/p>\n Designed for collaboration, Field Vision improved communication across marketing, sales, and service teams while keeping clients informed on objectives. By combining conversational AI with structured workflows, the tool delivered faster reporting, smarter insights, and more efficient campaign management.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/08\/Dash-Dealer-Dashboard.png” _builder_version=”4.27.4″ _module_preset=”default” title_text=”Dash Dealer Dashboard” box_shadow_style=”preset1″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/08\/Dash-Tasks.png” title_text=”Dash Tasks” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ box_shadow_style=”preset1″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/08\/Dash_Marketing-Bar.png” title_text=”Dash_Marketing Bar” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” box_shadow_style=”preset1″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/08\/Dash_My-Goals_Sales.png” title_text=”Dash_My Goals_Sales” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ box_shadow_style=”preset1″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||4px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Impact & Skills Demonstrated” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-3px|||” global_colors_info=”{}”]<\/p>\n This project highlights my ability to:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Field Vision AI Advertising ManagementJune 2021\u2013Jan 2022Advertising Management ToolI led the development of an AI-powered proposal tool for Cohen Milstein, designed to streamline the creation of complex legal proposals and improve response times. By combining intelligent content suggestions with automated formatting, the tool reduced manual effort while ensuring accuracy and compliance.MY ROLE As Product Manager, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-508","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=508"}],"version-history":[{"count":3,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/508\/revisions"}],"predecessor-version":[{"id":518,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/508\/revisions\/518"}],"wp:attachment":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Skills: Product Management, Workflow Design, Process Optimization<\/em><\/p>\n
Skills: Conversational AI, NLP, User-Centered Design<\/em><\/p>\n
Skills: Cross-Functional Collaboration, Business Strategy, Data Integration<\/em><\/p>\n
Skills: Data Visualization, Reporting Automation, Stakeholder Communication<\/em><\/p>\n\n
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