{"id":7,"date":"2025-04-03T16:24:52","date_gmt":"2025-04-03T16:24:52","guid":{"rendered":"https:\/\/davialilly.com\/?page_id=7"},"modified":"2025-09-23T15:31:25","modified_gmt":"2025-09-23T15:31:25","slug":"auto-draft","status":"publish","type":"page","link":"https:\/\/davialilly.com\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/back1a-1.png&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Davia Lilly&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;53832b88-c00f-488b-926c-9b4bffdc92b5&#8243; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;7vw&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||10px||false|false&#8221; title_font_size_tablet=&#8221;8vw&#8221; title_font_size_phone=&#8221;8vw&#8221; title_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;none&#8221; custom_margin=&#8221;30px||||false|false&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;rgba(255,255,255,0.3)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Digital Product Leader&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c924f03d-6c59-4303-9d7a-d29c2fe735a2&#8243; title_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Data-Driven, Detail-Oriented, Problem Solver<\/h2>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;hello@davialilly.com&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f55aa8f9-8150-4962-b8cd-f80b9d08ab10&#8243; title_text_color=&#8221;rgba(255,255,255,0.7)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Work Experience&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Bio&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;c924f03d-6c59-4303-9d7a-d29c2fe735a2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"163\" data-end=\"500\">I\u2019m a strategic design and digital product leader with more than 20 years of experience delivering human-centered solutions across healthcare, government, and enterprise platforms. My work blends design leadership, product strategy, and systems thinking to create experiences that are accessible, compliant, and consistently impactful.<\/p>\n<p data-start=\"502\" data-end=\"1049\">I have a unique perspective on building products that are both technically sound and deeply intuitive. I\u2019m passionate about understanding user behavior, reducing pain points, and creating experiences that not only work seamlessly but also spark a sense of ease and delight. My experience in web engineering and design has given me a strong foundation in problem-solving and attention to detail\u2014skills that have been invaluable when working with cross-functional teams to translate ideas into requirements, visualizations, models, and prototypes.<\/p>\n<p data-start=\"1051\" data-end=\"1447\">In addition to my technical expertise, I bring extensive experience in data analytics, internet marketing, and conversion optimization. I use these skills to uncover market opportunities, evaluate risks and trade-offs, and prioritize initiatives that align with strategic goals. By combining a data-driven mindset with creative vision, I ensure design decisions are both informed and impactful.<\/p>\n<p data-start=\"1449\" data-end=\"2131\">I\u2019ve led cross-functional teams to design and launch AI-powered platforms, clinical and population health tools, and enterprise applications that improve efficiency, reduce friction, and restore joy to the user experience. As a leader, I focus on building high-performing, collaborative teams and establishing scalable design practices. I\u2019ve mentored designers, developed design systems that reduce QA cycles and speed delivery, and embedded user-centered design into product roadmaps that influence multimillion-dollar investments. By looking at the full product ecosystem, I challenge assumptions and deliver solutions that meet business goals while exceeding user expectations.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Noteworthy Skills&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"227\" data-end=\"761\">I offer a rare combination of strategic design leadership, technical fluency, and data-driven decision-making. With a deep understanding of the full product lifecycle\u2014from discovery research and journey mapping to prototyping, launch, and optimization\u2014I create solutions that are both human-centered and business-aligned. My expertise spans UX\/UI design, accessibility compliance, digital marketing, and conversion optimization, enabling me to deliver products that consistently exceed user expectations and drive measurable growth.<\/p>\n<p data-start=\"763\" data-end=\"1158\">I am highly proficient with industry-standard design and prototyping tools such as <strong data-start=\"846\" data-end=\"918\">Figma, Adobe Creative Suite, FigJam, Lucidchart, InVision, and Axure<\/strong>, as well as analytics and measurement platforms including <strong data-start=\"977\" data-end=\"1052\">Google Analytics, Mixpanel, Amplitude, Tableau, Looker, and Siteimprove<\/strong>. I leverage data to uncover insights into user behavior, validate hypotheses, and guide prioritization.<\/p>\n<p data-start=\"1160\" data-end=\"1553\">Equally comfortable in Agile, Lean UX, and Scrum environments, I have extensive experience with <strong data-start=\"1256\" data-end=\"1318\">Jira, Confluence, Asana, Trello, ClickUp, Mural, and Slack<\/strong> for collaboration and delivery. My technical background includes <strong data-start=\"1384\" data-end=\"1432\">HTML\/CSS, WordPress, Webflow, Bootstrap, SQL<\/strong>, and API integrations\u2014skills that help me bridge communication between design, engineering, and business stakeholders.<\/p>\n<p data-start=\"1555\" data-end=\"1802\">This blend of strategic, creative, and technical expertise allows me to approach product design and management holistically, balancing innovation with execution and ensuring every initiative delivers value to both the organization and its users.<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;rgba(0,0,0,0.12)&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;2014 &#8211; 2017&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;f55aa8f9-8150-4962-b8cd-f80b9d08ab10&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Masters Of Management: Marketing (MS)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6bb934b4-6dcc-492d-a132-8eb99381c610&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;UMGC &#8211; Adelphi, MD&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f55aa8f9-8150-4962-b8cd-f80b9d08ab10&#8243; title_text_color=&#8221;gcid-heading-color&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;1992 &#8211; 1996&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f55aa8f9-8150-4962-b8cd-f80b9d08ab10&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Bachelors of Arts (BA)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6bb934b4-6dcc-492d-a132-8eb99381c610&#8243; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;Hood College &#8211; Frederick, MD&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f55aa8f9-8150-4962-b8cd-f80b9d08ab10&#8243; title_text_color=&#8221;gcid-heading-color&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;rgba(0,0,0,0.12)&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Skills &#038; Expertise&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Skills &#038; Expertise&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;c924f03d-6c59-4303-9d7a-d29c2fe735a2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Facilitation &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6bb934b4-6dcc-492d-a132-8eb99381c610&#8243; title_font=&#8221;Jost|600|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;25px&#8221; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_blurb _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;77e537ac-83ba-4319-ba3a-fa3b43540800&#8243; header_font=&#8221;Jost|600|||||||&#8221; header_font_size=&#8221;25px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Goal setting<\/p>\n<p style=\"text-align: center;\">Workshop prep<\/p>\n<p style=\"text-align: center;\">Teamwork facilitation<\/p>\n<p style=\"text-align: center;\">Follow-up actions<\/p>\n<p style=\"text-align: center;\">Output synthesis<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;UX Design&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6bb934b4-6dcc-492d-a132-8eb99381c610&#8243; title_font=&#8221;Jost|600|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;25px&#8221; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_blurb _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;77e537ac-83ba-4319-ba3a-fa3b43540800&#8243; header_font=&#8221;Jost|600|||||||&#8221; header_font_size=&#8221;25px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">UX Research<\/p>\n<p style=\"text-align: center;\">Inforamtaion Architecture<\/p>\n<p style=\"text-align: center;\">Wireframing<\/p>\n<p style=\"text-align: center;\">Prototyping<\/p>\n<p style=\"text-align: center;\">Usability Testing<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_divider color=&#8221;#FFFFFF&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-21px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Jost||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Jost||||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;Jost||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_3_font=&#8221;Jost||||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Jost||||||||&#8221; header_5_font=&#8221;Jost||||||||&#8221; header_6_font=&#8221;Jost||||||||&#8221; header_6_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Eliquent Life Sciences Merger and Rebranding &amp; Website Redesign<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Jost||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Eloquent Life Sciences needed a complete website redesign following the merger of five organizations, requiring a seamless user experience, clear communication, and a scalable digital presence. Leading the product design strategy, I focused on optimizing UX, enhancing brand identity, and implementing a future-ready framework to drive engagement and authority in the life sciences industry.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0NyJ9fQ==@&#8221; button_text=&#8221;View Case Study&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;21px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;4px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Jost||||||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/eliquent2.png&#8221; title_text=&#8221;eliquent2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;16px||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/back4-1.png&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;CASE STUDY&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h5&#8243; title_font=&#8221;Jost||||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Jost||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Jost||||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;Jost||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_3_font=&#8221;Jost||||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Jost||||||||&#8221; header_5_font=&#8221;Jost||||||||&#8221; header_6_font=&#8221;Jost||||||||&#8221; header_6_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Troutman Pepper Locke Website Redesign and Content Strategy<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Jost||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Troutman Pepper partnered with our team to refine its digital presence through a strategic and user-centric information architecture. By creating an intuitive structure aligned with their brand identity, we enhanced user engagement, improved accessibility, and strengthened their online impact. Leading the product design strategy, I focused on UX research, SEO optimization, and content strategy to create a cohesive website that simplifies resource access and enhances user engagement.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjkxIn19@&#8221; button_text=&#8221;View Case Study&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;21px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;4px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Jost||||||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/back3-1.png&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;CASE STUDY&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h5&#8243; title_font=&#8221;Jost||||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Jost||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;Jost||||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;Jost||||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_3_font=&#8221;Jost||||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_line_height=&#8221;1.4em&#8221; header_4_font=&#8221;Jost||||||||&#8221; header_5_font=&#8221;Jost||||||||&#8221; header_6_font=&#8221;Jost||||||||&#8221; header_6_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Global Genes \u00a0Website Redesign and Content Strategy<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Jost||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Global Genes partnered with Finn Partners to streamline their digital presence, ensuring a seamless and empowering experience for the rare disease community. Leading the product design strategy, I focused on UX research, SEO optimization, and content strategy to create a cohesive website that simplifies resource access and enhances user engagement.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNiJ9fQ==@&#8221; button_text=&#8221;View Case Study&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;21px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;4px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Jost||||||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Footer&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; border_color_all=&#8221;rgba(0,0,0,0.12)&#8221; border_width_top=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Email&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;f55aa8f9-8150-4962-b8cd-f80b9d08ab10&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||20px|false|false&#8221; custom_padding_tablet=&#8221;|||0px|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;fa916c4c-3ad1-4e41-a741-1be384344b1b&#8221; link_font=&#8221;||||||||&#8221; link_text_color=&#8221;gcid-cd6f2156-d586-4243-8fcd-6c6750f71687&#8243; global_colors_info=&#8221;{%22gcid-4f906f15-f357-4adc-a41a-207b047510d7%22:%91%22link_text_color__hover%22%93,%22gcid-cd6f2156-d586-4243-8fcd-6c6750f71687%22:%91%22link_text_color%22%93}&#8221; link_text_color__hover_enabled=&#8221;on|desktop&#8221; link_text_color__hover=&#8221;#a99883&#8243;]<\/p>\n<h3><a href=\"mailto:#\">hello@davialilly.com<\/a><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; border_color_all=&#8221;rgba(0,0,0,0.12)&#8221; border_width_top=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Phone&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;f55aa8f9-8150-4962-b8cd-f80b9d08ab10&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|20px||20px|false|true&#8221; custom_padding_tablet=&#8221;|0px||0px|false|true&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;(410) 598-8445&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b661afe9-0620-4c7e-b2d0-6834d7ca78f7&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;fa916c4c-3ad1-4e41-a741-1be384344b1b&#8221; text_orientation=&#8221;right&#8221; text_orientation_tablet=&#8221;left&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Baltimore, MD<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; border_color_all=&#8221;rgba(0,0,0,0.12)&#8221; border_width_top=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; 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link_text_color__hover_enabled=&#8221;on|hover&#8221; link_text_color__hover=&#8221;#a99883&#8243;]<\/p>\n<h3><a href=\"https:\/\/www.linkedin.com\/in\/davialilly\/\">@davialilly<\/a><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow icon_color=&#8221;gcid-4f906f15-f357-4adc-a41a-207b047510d7&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;right&#8221; custom_margin=&#8221;|-8px||-8px|false|true&#8221; text_orientation_tablet=&#8221;left&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-4f906f15-f357-4adc-a41a-207b047510d7%22:%91%22icon_color%22%93}&#8221;][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; icon_color=&#8221;#FFFFFF&#8221; 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My work blends design leadership, product strategy, and systems thinking to create experiences that are accessible, compliant, and consistently impactful. I have a unique perspective on building products [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7"}],"version-history":[{"count":45,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":547,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/7\/revisions\/547"}],"wp:attachment":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}