{"id":81,"date":"2025-04-04T19:26:24","date_gmt":"2025-04-04T19:26:24","guid":{"rendered":"https:\/\/davialilly.com\/?page_id=81"},"modified":"2025-08-13T18:14:32","modified_gmt":"2025-08-13T18:14:32","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/davialilly.com\/?page_id=81","title":{"rendered":"Case Studies"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/back1a-1.png” collapsed=”on” global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”none” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”CASE STUDIES” _builder_version=”4.27.4″ _module_preset=”2f1d5852-f57b-4ba0-bd16-6c9a4ad15057″ title_text_align=”center” title_text_color=”RGBA(255,255,255,0.7)” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”none” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Project Overview” _builder_version=”4.27.4″ _module_preset=”53832b88-c00f-488b-926c-9b4bffdc92b5″ title_text_align=”center” title_text_color=”#FFFFFF” title_font_size=”4vw” width=”100%” custom_margin=”||10px||false|false” title_font_size_tablet=”8vw” title_font_size_phone=”8vw” title_font_size_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”default” width=”29%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” custom_margin=”-38px||||false|false” global_colors_info=”{}”]<\/p>\n

Take a look at some of my recent projects where I\u2019ve applied my design expertise to create impactful and user-focused solutions.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Projects” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/back1.jpg” saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”CASE STUDY” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h5″ title_font=”Jost||||||||” title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#FFFFFF” divider_weight=”3px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-21px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost||||||||” text_text_color=”#FFFFFF” header_font=”Jost||||||||” header_text_color=”#FFFFFF” header_2_font=”Jost||||||||” header_2_text_color=”#FFFFFF” header_3_font=”Jost||||||||” header_3_text_color=”#FFFFFF” header_3_line_height=”1.4em” header_4_font=”Jost||||||||” header_5_font=”Jost||||||||” header_6_font=”Jost||||||||” header_6_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Eliquent Life Sciences Merger and Rebranding & Website Redesign<\/h3>\n

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Eloquent Life Sciences needed a complete website redesign following the merger of five organizations, requiring a seamless user experience, clear communication, and a scalable digital presence. Leading the product design strategy, I focused on optimizing UX, enhancing brand identity, and implementing a future-ready framework to drive engagement and authority in the life sciences industry.<\/span><\/p>\n

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Cross Country Consulting \u00a0Website Redesign and Brand \u00a0Development<\/h3>\n

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CrossCountry Consulting needed a full brand and web transformation to enhance the experience for clients and recruits while streamlining service offerings. Leading the product design efforts, I helped develop a cohesive WordPress site integrated with HubSpot, refined content strategy, and supported the strategic spinout of two new brands, CrossVue and IceBreaker.<\/span><\/p>\n

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Global Genes \u00a0Website Redesign and Content Strategy<\/h3>\n

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Global Genes partnered with Finn Partners to streamline their digital presence, ensuring a seamless and empowering experience for the rare disease community. Leading the product design strategy, I focused on UX research, SEO optimization, and content strategy to create a cohesive website that simplifies resource access and enhances user engagement.<\/span><\/p>\n

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Troutman Pepper Locke Website Redesign and Content Strategy<\/h3>\n

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Troutman Pepper partnered with our team to refine its digital presence through a strategic and user-centric information architecture. By creating an intuitive structure aligned with their brand identity, we enhanced user engagement, improved accessibility, and strengthened their online impact. Leading the product design strategy, I focused on UX research, SEO optimization, and content strategy to create a cohesive website that simplifies resource access and enhances user engagement.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_text=”View Case Study” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”21px” button_text_color=”#FFFFFF” button_border_width=”4px” button_border_radius=”0px” button_font=”Jost||||||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” custom_margin=”41px|auto||auto||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”UX Process” _builder_version=”4.27.4″ _module_preset=”c924f03d-6c59-4303-9d7a-d29c2fe735a2″ title_text_align=”center” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”65px” global_colors_info=”{}”]<\/p>\n

At the core of my UX process is a deep focus on identifying the right problem to solve. I take a user-centric approach, leveraging iterative
sprints to create solutions that seamlessly balance user needs and business goals. With a knack for innovating within constraints,
I adapt the UX process as needed to ensure impactful, intuitive, and scalable design solutions.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/deign_thiniking.png” title_text=”deign_thiniking” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Companies” _builder_version=”4.25.0″ _module_preset=”default” background_color=”gcid-a674551e-c023-4666-82b8-b7448e713885″ saved_tabs=”all” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Products I\u2019ve Worked With” _builder_version=”4.25.0″ _module_preset=”c924f03d-6c59-4303-9d7a-d29c2fe735a2″ title_text_align=”center” 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hello@davialilly.com<\/a><\/h3>\n

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Baltimore, MD<\/p>\n

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@davialilly<\/a><\/h3>\n

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Take a look at some of my recent projects where I\u2019ve applied my design expertise to create impactful and user-focused solutions.Eliquent Life Sciences Merger and Rebranding & Website RedesignEloquent Life Sciences needed a complete website redesign following the merger of five organizations, requiring a seamless user experience, clear communication, and a scalable digital presence. Leading […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-81","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81"}],"version-history":[{"count":15,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/81\/revisions"}],"predecessor-version":[{"id":450,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/81\/revisions\/450"}],"wp:attachment":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}