{"id":91,"date":"2025-04-04T20:10:41","date_gmt":"2025-04-04T20:10:41","guid":{"rendered":"https:\/\/davialilly.com\/?page_id=91"},"modified":"2025-08-19T02:17:58","modified_gmt":"2025-08-19T02:17:58","slug":"case-study","status":"publish","type":"page","link":"https:\/\/davialilly.com\/?page_id=91","title":{"rendered":"Troutman"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/back1a-1.png” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-a674551e-c023-4666-82b8-b7448e713885%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”none” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”PORTFOLIO ” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgxIn19@” _builder_version=”4.27.4″ _dynamic_attributes=”url” _module_preset=”2f1d5852-f57b-4ba0-bd16-6c9a4ad15057″ title_text_align=”center” title_text_color=”RGBA(255,255,255,0.7)” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”none” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Troutman Pepper Locke” _builder_version=”4.27.4″ _module_preset=”53832b88-c00f-488b-926c-9b4bffdc92b5″ title_text_align=”center” title_text_color=”#FFFFFF” title_font_size=”4vw” width=”100%” custom_margin=”||10px||false|false” title_font_size_tablet=”8vw” title_font_size_phone=”8vw” title_font_size_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”default” width=”29%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” custom_margin=”-38px||||false|false” global_colors_info=”{}”]<\/p>\n

Take a look at some of my recent projects where I\u2019ve applied my design expertise to create impactful and user-focused solutions.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”60px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”Case Study” _builder_version=”4.27.4″ _module_preset=”fa7df620-1221-4058-9181-68f8eeae9e5b” title_font=”Jost|600|||||||” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Troutman Pepper Locke Web Design and Development” _builder_version=”4.27.4″ _module_preset=”313e2ec7-60b4-4c07-9ef7-ac3ea5256c13″ title_font=”Jost|600|||||||” title_font_size=”53px” title_letter_spacing=”0em” title_line_height=”1.2em” width=”100%” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”cb9d74ce-fa96-4442-99e6-35dfe6e4ee62″ text_font=”Jost||||||||” global_colors_info=”{}”]For this project, our team set out to create a seamless and high-performing digital experience by integrating cutting-edge Martech technology, conducting in-depth customer research, and optimizing user journeys. Our goal was to enhance engagement, improve accessibility, and streamline content management, ensuring a frictionless experience for both users and administrators.[\/et_pb_text][et_pb_button button_url=”https:\/\/www.troutman.com\/” url_new_window=”on” button_text=”View Live Project” _builder_version=”4.27.4″ _module_preset=”2ee4c248-4b73-4b58-911a-0be184fd3e74″ button_font=”Jost|600|||||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/troutman.png” title_text=”troutman” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/troutman2-2.png” title_text=”troutman2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”My Role \/ Deliverables” _builder_version=”4.27.4″ _module_preset=”bb4380ae-3a25-47ac-ad90-70eb46aa84ed” title_font=”Jost|600|||||||” title_text_color=”#43009b” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n

A revised sitemap<\/strong> based on stakeholder feedback and user research to improve content discoverability and streamline navigation.<\/p>\n

Key page wireframes<\/strong> (low- and high-fidelity) that captured the ideal user journey across core areas such as practice pages, attorney bios, and thought leadership hubs.<\/p>\n

A customer journey map<\/strong> documenting user behavior and emotional touchpoints from site entry to conversion.<\/p>\n

A CMS recommendation report<\/strong>, confirming WordPress as the best-fit platform based on Troutman Pepper\u2019s editorial workflows and scalability needs.<\/p>\n

A systems integration plan<\/strong> outlining how the website interfaces with internal platforms such as CRM, marketing automation, and attorney directory systems.<\/p>\n

A measurement framework<\/strong> defining the KPIs\u2014ranging from traffic and engagement to lead conversion and SEO performance\u2014to track ongoing success.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”100px|5%|||false|false” custom_padding_tablet=”0px|0%|||false|false” custom_padding_phone=”0px|0%|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_heading title=”Technology, Analytics & UX Audit” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_letter_spacing=”-0.01em” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Jost|500|||||||” locked=”off” global_colors_info=”{}”]As the lead UX and UI designer for the Troutman Pepper website redesign, I collaborated with firm stakeholders to craft a forward-thinking digital experience that reflects the firm’s legal excellence while aligning with business objectives and marketing goals.<\/p>\n

Partnering with a cross-functional team, I led a user-centered design process grounded in research, strategy, and measurable impact. Our engagement began with a deep dive analysis of Troutman Pepper\u2019s digital presence\u2014assessing the existing site\u2019s usability, information architecture, technical performance, and analytics. These insights formed the foundation for a cohesive redesign strategy.<\/p>\n

Additionally, I contributed to the development of a technology gap analysis that assessed current tools and platforms, identified underutilized resources, and mapped out recommendations for improved performance and integration.<\/p>\n

Working closely with SEO strategists, I supported the creation of a dual keyword strategy\u2014balancing branded and non-branded terms\u2014to strengthen visibility among both existing clients and new prospects. Our SEO approach also prioritized mobile UX, content quality, and technical optimization from day one.<\/p>\n

The result was a scalable, accessible, and data-informed website designed to evolve with the firm\u2019s long-term digital strategy\u2014bringing together usability, technology, and brand expression in a unified experience.[\/et_pb_text][et_pb_heading title=”Tools Used” _builder_version=”4.27.4″ _module_preset=”bb4380ae-3a25-47ac-ad90-70eb46aa84ed” title_font=”Jost|600|||||||” title_text_color=”#43009b” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”17px” locked=”off” global_colors_info=”{}”]<\/p>\n

Figma, Miro, Adobe Creative Suite, <\/span>Google Analytics, Hotjar, Amplitude, FullStory<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” custom_padding=”||18px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”100px|5%||5%|false|true” custom_padding_tablet=”0px|0%||0%|false|true” custom_padding_phone=”0px|0%||0%|false|true” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_heading title=”UX Audit & Insights” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_letter_spacing=”-0.03em” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n

Tasked with leading the UX and UI design for the Troutman website I was able to partner with the site stakeholders to focus on client-centric innovation to create help to create a digital experience that reflects Troutman\u2019s professionalism and expertise.<\/p>\n

I contributed directly to a cross-functional team of 20 professionals, collaborating with product and visual designers, software engineers, product managers, researchers, and technical writers. \u00a0<\/span><\/p>\n

Thoughout the process, I led a user-centered process focused on aligning business goals with a modern, intuitive digital experience. I began by auditing the legacy site\u2019s information architecture, usability, and analytics to uncover key pain points. <\/span><\/p>\n

Through stakeholder interviews and persona development, I identified core user needs\u2014especially around finding legal services, attorney bios, and thought leadership content. I then designed a modular component system and responsive UI that streamlined navigation while preserving Troutman\u2019s professional brand. The result was a scalable, accessible website experience that improved content discoverability and positioned the firm for long-term digital growth.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/persona-scaled.jpg” title_text=”persona” align=”center” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/troutman3_Page_19.png” title_text=”troutman3_Page_19″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/troutman3_Page_20.png” title_text=”troutman3_Page_20″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Insight Clustering” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_text_align=”center” title_letter_spacing=”-0.03em” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost||||||||” text_font_size=”17px” text_orientation=”center” global_colors_info=”{}”]Based on the findings, I organized the major issues, turning them into potential opportunities to be explored and grouping the topics by similarity so that the requirements could be analyzed later in the project.[\/et_pb_text][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/insights.png” title_text=”insights” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Information Architecture” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_text_align=”center” title_letter_spacing=”-0.03em” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost||||||||” text_font_size=”17px” text_orientation=”center” global_colors_info=”{}”]Through a comprehensive understanding of each user profile I was able to identify pertinent features which impacted how the website information was structured. Thus, it was necessary to create a visual representation to facilitate lay users’ understanding of the correlation between the lay users and users with specific goals based on the main insights.[\/et_pb_text][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/troutmanwireframe.png” title_text=”troutmanwireframe” align=”center” _builder_version=”4.27.4″ _module_preset=”default” filter_brightness=”69%” filter_contrast=”155%” filter_invert=”100%” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Lo-Fidelity Wireframes” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_text_align=”center” title_letter_spacing=”-0.03em” locked=”off” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/wireframes_troutman.png” title_text=”wireframes_troutman” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Hi-Fidelity Wireframes” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_text_align=”center” title_letter_spacing=”-0.03em” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/hi-fidelity_wireframe.png” title_text=”hi-fidelity_wireframe” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” background_image=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/proceess.png” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”UX Process” _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” title_font=”Jost|600|||||||” title_text_align=”center” locked=”off” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/discovery2.png” title_text=”discovery2″ _builder_version=”4.27.4″ _module_preset=”default” width=”29%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Research & Discovery” _builder_version=”4.27.4″ _module_preset=”default” title_font=”Jost||||||||” title_text_align=”center” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost|300|||||||” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

Ran usability testing with customers<\/strong> to understand pain points with research team.<\/p>\n

Analyzed behavioral data<\/strong> using Data Analytics and reviewed feedback from Troutman stakeholders and customer community.<\/p>\n

Researched competing automation platforms to identify best practices in workflow setup and monitoring<\/strong>.<\/p>\n

Mapped potential use case and scene collaborative boards<\/strong>, translating technical challenges into actionable design insights.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/definition.png” title_text=”definition” _builder_version=”4.27.4″ _module_preset=”default” width=”33%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Definition & Ideation” _builder_version=”4.27.4″ _module_preset=”default” title_font=”Jost||||||||” title_text_align=”center” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost|300|||||||” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

Mapped our user journeys<\/strong> to highlight major friction points<\/strong>.<\/p>\n

Applied progressive disclosure<\/strong> principles to guide users gradually through complex steps.<\/p>\n

Redesigned the Staff Bio interface<\/strong> to surface relevant workflows clearly.<\/p>\n

Designed a comprehensive automation and metrics dashboard<\/strong> to centralize control, monitoring and troubleshooting.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/davialilly.com\/wp-content\/uploads\/2025\/04\/deployment.png” title_text=”deployment” _builder_version=”4.27.4″ _module_preset=”default” width=”44%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Deployment & Iteration” _builder_version=”4.27.4″ _module_preset=”default” title_font=”Jost||||||||” title_text_align=”center” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Jost|300|||||||” text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

Refined interface to align with Troutman Design System<\/strong>, ensuring interface consistency.<\/p>\n

Introduced smart error handling<\/strong>, with clear alerts, suggested fixes, and interactive debugging tools for faster troubleshooting.<\/p>\n

Optimized automation monitoring<\/strong> and giving users real-time visibility and control execution status and system performance<\/p>\n

Refined through iterative testing<\/strong>, ensuring every addressed real user needs.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”%22At the heart of our process was the creation of a detailed site plan\u2014a strategic blueprint that brought together research insights, creative direction, and technical requirements.%22″ _builder_version=”4.27.4″ _module_preset=”9bc261bb-9cfb-4498-aef2-9a26350bb38d” locked=”off” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n

The Troutman Pepper website project marked a transformative step forward in aligning the firm\u2019s digital presence with its forward-thinking brand. Grounded in deep research and a user-first mindset, the design process focused on improving content discoverability, elevating brand perception, and streamlining the user journey. My collaborative approach allowed us to integrate business goals, audience needs, and emerging digital best practices into a comprehensive site plan that guided every phase of design and development.<\/p>\n

At the heart of our process was the creation of a detailed site plan\u2014a strategic blueprint that brought together research insights, creative direction, and technical requirements. This included a revised sitemap grounded in user behavior analysis, wireframes that showcased intuitive page flows, and a final CMS recommendation that confirmed WordPress as the ideal platform for Troutman’s internal needs. We also delivered customer journey maps and a systems integration plan to ensure a seamless experience across internal tools and client-facing content.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”9d8f9089-502b-4a82-93f7-6d30803c9a71″ text_font=”Jost||||||||” text_font_size=”16px” text_line_height=”1.8em” locked=”off” global_colors_info=”{}”]<\/p>\n

During the process undertake guidance and input of stakeholders I also established a robust measurement framework, outlining KPIs aligned with Troutman\u2019s business objectives to continuously track the site\u2019s performance. From initial discovery through to final hand-off, I ensured the design and functionality worked together to drive engagement, inspire trust, and support conversion. The result is a scalable, accessible website that will grow with the firm\u2014rooted in strategy, shaped by insight, and designed for real-world impact.<\/p>\n

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hello@davialilly.com<\/a><\/h3>\n

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Baltimore, MD<\/p>\n

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Take a look at some of my recent projects where I\u2019ve applied my design expertise to create impactful and user-focused solutions.For this project, our team set out to create a seamless and high-performing digital experience by integrating cutting-edge Martech technology, conducting in-depth customer research, and optimizing user journeys. Our goal was to enhance engagement, improve […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":81,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-91","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=91"}],"version-history":[{"count":19,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/91\/revisions"}],"predecessor-version":[{"id":535,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/91\/revisions\/535"}],"up":[{"embeddable":true,"href":"https:\/\/davialilly.com\/index.php?rest_route=\/wp\/v2\/pages\/81"}],"wp:attachment":[{"href":"https:\/\/davialilly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}