Davia Lilly

Built and led a high-impact design team of seven, driving a 40% increase in project efficiency. Developed scalable design strategies that enhanced brand visibility and accelerated campaign effectiveness by staying ahead of design trends, emerging technologies, and industry best practices to evolve our design practice. Spearheaded workflow optimizations that improved on-time project delivery by 35%, while mentoring talent to achieve a 30% increase in design execution speed.

Key Responsibilities & Achievements:

• Built and launched the Internal Digital Design studio, oversee a team of 7+, designers, researchers, and UX writers, fostering psychological safety and creativity.
• Established design standards, and scaled creative ops across web, brand, and content.
• Champion workflow process management and services delivery for internal and external products, or tasks are delivered within agreed-upon timeframes, design system governance, and agile design ops integration.
• Led Agile ceremonies, including sprint planning, daily stand-ups, sprint reviews, and retrospectives, improving team communication and sprint velocity.
• Develop and maintain the Data Product Vision, Strategy, and Roadmap with input from various stakeholders.
• Define success metrics and strategic priorities, partner on enhancement requests, and prioritize them. Work with customers and internal stakeholders to understand and translate their needs into data platform requirements.
• Developed strategic roadmaps and vision for the organization’s digital products and services. Established scalable design operations, enhancing cross-functional collaboration and delivery velocity
• Drove enterprise UX strategy and accessibility compliance (ADA/WCAG) for mission-critical IT platforms. Enhanced accessibility and mobile-first performance across the product suite.
• Created wireframes, prototypes, and high-fidelity designs aligned with accessibility (WCAG) and regulatory standards.
• Conducted qualitative and quantitative research to drive actionable product insights and AI-powered personalization.
• Created wireframes, prototypes, and user flows for digital products.
• Collaborated cross-functionally to drive service design initiatives across marketing, web, and mobile.
• Establishes goals and objectives for go-to-market strategies, positioning, and messaging for new product launches in order to create marketing collateral, conduct product demonstrations, and drive adoption and awareness among target users.
• Managed UX roadmap and prioritized high-impact features based on usability testing and analytics.

Enhanced digital platform engagement by 12% through user-centered design strategies. Established a scalable design system that cut design-to-development handoff time by15%. Delivered impactful UI designs that improved conversion rates by 20% and drove a 7% increase in customer retention.

Key Responsibilities & Achievements:

• Champion SLA adherence, ensuring that services, products, or tasks are delivered within agreed-upon timeframes, design system governance, and agile design ops integration
• Led cross-functional design initiatives aligned with customer lifecycle improvements and technology strategy.
• Leads department in the identification of opportunities for product optimization, feature enhancements, and addressing user pain points.
• Acted as key UX partner to IT project teams, ensuring alignment across marketing, development, and product.
• Oversaw UX execution and alignment with digital IT standards and metrics.
• Guided development and governance of design systems and UI consistency.
• Collaborated cross-functionally to drive service design initiatives across marketing, web, and mobile.
• Delivered predictive personalization features, improving user retention and engagement.
• Fostered culture of evidence-based design and solution de-risking via continuous discovery practices.

Key Responsibilities & Achievements:

• Led experience design on high-impact federal platforms, balancing accessibility, stakeholder management, and IT compliance.
• Conducted service design workshops and journey mapping aligned with HCI principles.
• Created modular UI frameworks aligned with USWDS standards.
• Delivered large-scale redesigns enhancing accessibility, usability, and patient navigation.
• Presented design concepts to stakeholders, aligning with regulatory standards and iterative feedback.
• Supported change management and team upskilling across UX disciplines.
  Advocated for standardization of UX workflows and collaboration between IT/UX units.

• Provided product leadership across digital strategy, design system governance, web technology implementation, and platform optimization—balancing innovation with stability and performance.
• Directed platform strategy for financial clients, overseeing UX delivery and design roadmap execution aligned with stakeholder and regulatory requirements
• Consulted with leadership across IT, analytics, and editorial to prioritize initiatives and structure scalable product offerings
• Drove cross-team facilitation and storytelling that helped senior decision-makers visualize design impact across business models
• Directed the planning, design, and deployment of digital properties, ensuring alignment with business goals, brand identity, and customer engagement strategies.
• Oversaw the development and maintenance of reusable design system components, templates, and UX standards to drive consistency, efficiency, and scale.

• Catalyzed sales across multiple business lines by setting and executing statewide digital strategic marketing campaigns, leading research, analysis, and creative development/execution teams, to achieve business goals.
• Led UX design for IoT-connected internal tools supporting brokers and field reps; delivered a 40% reduction in quoting errors through streamlined UX flows.
• Oversaw user research, compliance, and accessibility for HIPAA-compliant member experiences.
• Partnered with engineering to ensure UI delivery was optimized for interoperability and back-end constraints.
• Co-developed internal product playbooks and implementation strategies in collaboration with engineering, sales, and legal to ensure delivery feasibility
• Supported organizational transformation initiatives by leading CX workshops and aligning stakeholders on experience vision and delivery milestones
• Collaborated with engineering, legal, and compliance to ensure platform integrity, accessibility, and HIPAA compliance

• Served as SME for key products and services, aligning technical and business insights to drive stakeholder and team collaboration. Managed vendor relationships and contract negotiations; ensured performance and delivery aligned with business goals.
• Synthesized market intelligence and competitive insights to shape product positioning, pricing, and go-to-market strategies.
• Oversaw large-scale application planning and implementation; drove process improvements and cross-platform integration. Partnered with stakeholders to align user research with KPIs, improving content engagement and conversion rates
• Translated user insights into actionable product and design decisions that met business and engagement objectives.
• Mentored cross-disciplinary teams (product, content, design, project) to foster collaboration and streamline delivery

Key Responsibilities & Achievements:

• Developed digital roadmaps aligning with strategic business goals.
• Led cross-functional teams through digital transformation initiatives.
• Identified growth opportunities to increase revenue through UX investments.

At the core of my UX process is a deep focus on identifying the right problem to solve. I take a user-centric approach, leveraging iterative
sprints to create solutions that seamlessly balance user needs and business goals. With a knack for innovating within constraints,
I adapt the UX process as needed to ensure impactful, intuitive, and scalable design solutions.