Following the merger of five distinct life sciences consultancies—Validant, Data Revive, IDEC, Greenleaf, and Oriel—Eliquent Life Sciences emerged with the need for a unified digital presence. As the lead UX designer, I contributed end-to-end to the strategic development, UX design, and implementation of the new website, ensuring it reflected Eliquent’s collective expertise and future-facing positioning in the life sciences consulting space.

This project encompassed brand identity formation, structural design, content strategy, and deep collaboration with stakeholders across multiple legacy organizations.

Brand & Identity Development

• Led the development of a new logo and visual language, drawing elements from the five merged entities while introducing a distinct, modern identity.

• Collaborated with stakeholders from each legacy brand to ensure brand equity and internal alignment.

Information Architecture & UX Research

• Conducted interviews with internal stakeholders and client-facing teams to understand user needs, legacy site pain points, and functional goals.

• Developed early architecture documents—sitemaps, navigation models, and user journey maps—that began to give tangible shape to the core Eliquent site and its relationship to other digital entities (e.g., Validant, Data Revive).

• These documents served as bridge tools between abstract business goals and concrete user pathways

Client & Stakeholder Collaboration

• Facilitated cross-organization workshops and regular reviews to ensure stakeholder needs were met and that brand integration was cohesive.
• Led design walkthroughs and sprint reviews for feedback cycles.

Audit Report: Findings, insights, and prioritized action items.

Wireframes or Prototypes: Quick solutions for UX/UI pain points.

Strategy Roadmap: A plan for tech, analytics, and UX improvements.

Content Strategy:

I collaborated with a cross-functional team of 10—including product managers, visual designers, software engineers, researchers, and technical writers—to deliver a modern, intuitive site grounded in business strategy and user needs.

I began by auditing the legacy sites’ information architecture, technical structure, and analytics, identifying key usability issues and content gaps. Through stakeholder interviews and persona development, I uncovered core user needs—particularly around accessing service information, regulatory guidance, and bios of subject matter experts.

From there, I led the design of a modular component system and responsive UI that aligned with Eliquent’s newly developed brand identity. This included both low- and high-fidelity wireframes, interactive prototypes, and a comprehensive design system built to scale across the newly unified organization.

I also supported technical SEO efforts, keyword planning, and content migration strategy to ensure visibility and continuity across search platforms. The final product was a scalable, accessible website that connected seamlessly with legacy domains while setting the foundation for future digital growth.

The Eloquent Life Sciences website launch represented a pivotal step in strengthening the company’s digital presence and positioning it as a trusted leader in healthcare innovation. Guided by extensive research and a user-first, compliance-conscious approach, the project centered on improving content accessibility, streamlining navigation, and enhancing brand credibility in a highly regulated industry.

I led the effort to integrate business objectives, audience needs, and industry best practices into a unified product vision and site strategy. This included creating a comprehensive sitemap informed by user behavior analysis, wireframes that optimized patient and provider journeys, and a CMS recommendation that balanced scalability, security, and ease of use for internal teams. To ensure seamless integration, I also developed customer journey maps and a systems architecture plan, aligning the website with internal tools, CRM systems, and regulatory requirements.