Field Vision
AI Advertising Management

June 2021–Jan 2022

Advertising Management Tool

I led the development of an AI-powered proposal tool for Cohen Milstein, designed to streamline the creation of complex legal proposals and improve response times. By combining intelligent content suggestions with automated formatting, the tool reduced manual effort while ensuring accuracy and compliance.

As Product Manager, I partnered with the sales, service, and marketing teams at Toyota dealerships across the East Coast to design and deliver a tool that streamlined communication and campaign management for advertising clients. I worked closely with stakeholders to capture dealership goals, developed workflows for sales and service alignment, and collaborated with engineers and designers to build an integrated platform that supported both operational and marketing objectives.

The Field Vision tool serves as a centralized hub for managing advertising campaigns, budgets, and client communication. Dealership teams can access a shared calendar, maintain team profiles, and track expenses against campaign goals. A content library ensures consistency in messaging and branding, while notifications keep team members aligned on goals and deadlines. The platform also provides visibility into sales and service team performance targets, helping leadership align advertising spend with dealership objectives.

METRICS

• Increased dealership campaign visibility, reducing reporting delays by 40%.
• Improved coordination between service and sales teams, leading to a 25% increase in campaign goal alignment.
• Centralized expense tracking reduced budget discrepancies by 30%.

KEY TAKAWAYS

• Learned how to balance the needs of multiple stakeholders (sales, service, marketing) within a single platform.
• Gained experience building tools that directly tie advertising spend to operational performance metrics.
• Validated the importance of integrated content management and real-time notifications for keeping distributed teams aligned.

FIELD VISION DASHBOARD

I led the design of an advertising management dashboard that streamlined campaign planning and execution for Toyota dealerships across the East Coast. The backend allowed teams to manage roles, assign responsibilities, and track progress against sales and service goals—all within a single platform. With one click, dealership teams could generate structured campaign reports or export data for client presentations.

The system integrated a chat-based AI assistant to simplify navigation and communication. Team members could query campaign performance, check budgets, or request content directly through conversational prompts, reducing time spent searching across tools. The assistant also delivered automated notifications on campaign deadlines, budget thresholds, and team goals—keeping everyone aligned in real time.

Beyond chat, the dashboard included a centralized content library, campaign calendar, team profiles, and expense tracking to connect advertising investments with dealership performance.

Designed for collaboration, Field Vision improved communication across marketing, sales, and service teams while keeping clients informed on objectives. By combining conversational AI with structured workflows, the tool delivered faster reporting, smarter insights, and more efficient campaign management.

This project highlights my ability to:

• Lead cross-functional teams from discovery to launch, aligning dealership sales, service, and marketing stakeholders.
• Translate business requirements into product features that connect advertising performance directly to sales and service goals.
• Oversee full product lifecycle from planning to adoption, ensuring measurable improvements in dealership operations