Work

Eliquent Life Sciences Merger and Rebranding & Website Redesign

Eloquent Life Sciences needed a complete website redesign following the merger of five organizations, requiring a seamless user experience, clear communication, and a scalable digital presence. Leading the product design strategy, I focused on optimizing UX, enhancing brand identity, and implementing a future-ready framework to drive engagement and authority in the life sciences industry.

Cross Country Consulting  Website Redesign and Brand  Development

CrossCountry Consulting needed a full brand and web transformation to enhance the experience for clients and recruits while streamlining service offerings. Leading the product design efforts, I helped develop a cohesive WordPress site integrated with HubSpot, refined content strategy, and supported the strategic spinout of two new brands, CrossVue and IceBreaker.

Global Genes  Website Redesign and Content Strategy

Global Genes partnered with Finn Partners to streamline their digital presence, ensuring a seamless and empowering experience for the rare disease community. Leading the product design strategy, I focused on UX research, SEO optimization, and content strategy to create a cohesive website that simplifies resource access and enhances user engagement.

Troutman Pepper Locke Website Redesign and Content Strategy

Troutman Pepper partnered with our team to refine its digital presence through a strategic and user-centric information architecture. By creating an intuitive structure aligned with their brand identity, we enhanced user engagement, improved accessibility, and strengthened their online impact. Leading the product design strategy, I focused on UX research, SEO optimization, and content strategy to create a cohesive website that simplifies resource access and enhances user engagement.