Resume

Built and led a high-impact design team of seven, driving project efficiency. Developed scalable design strategies that enhanced brand visibility and accelerated campaign effectiveness by staying ahead of design trends, emerging technologies, and industry best practices to evolve our design practice. Spearheaded workflow optimizations that improved on-time project delivery, while mentoring talent to achieve a  increase in design execution speed.

Key Responsibilities & Achievements:

• Lead the team in balancing urgency vs. the incredibly high quality bar expected by both our customers and the organization
• Lead the design process for studio – from problem definition to design implementation
• Partner closely with leadership across functions – product, engineering, research, marketing, and other cross functional teams – to ensure products are well-defined, high impact, and successfully executed.
• Ensure consistent quality and effectiveness across projects, balancing big-picture thinking with attention to detail.
• Work closely with design leadership to ensure a cohesive customer experience across all products
• Created a team of best-in-class designers who obsess over customers and move fast in a highly ambiguous environment 

Worked collaboratively with product, engineering, design, content and user research teams to boost in customer satisfaction by leading UX strategy grounded in data-driven insights. Developed scalable design systems that improved efficiency by considering customer feedback, maps, personas, user research, technical constraints, and opportunities to create end-to-end experience design concepts that support business and consumer objectives.  Partnered with cross-functional teams to accelerate product delivery to increase feature adoption.

Key Responsibilities & Achievements:

• Designed intuitive, high-impact interfaces that improved engagement.
• Lead the concepting and design of new products or services and pilot these concepts in market, and consult on deployment and implementation.
• Streamlined design-to-development workflows, boosting efficiency by testing prototypes through user interviews, coordinating in-depth usability testing, mining user analytics.

Enhanced digital platform engagement through user-centered design strategies that prioritized usability and clarity. Established a scalable design system that streamlined collaboration between design and development, accelerating project timelines. Delivered high-impact UI designs that contributed to stronger conversion performance and improved customer retention.

Key Responsibilities & Achievements:

• Developed WCAG-compliant, mobile-first designs that significantly improved accessibility and overall user experience.

• Led the concepting and design of new digital products and services, piloting innovative concepts in market and consulting on their implementation.

• Conducted A/B testing and user research to continuously refine design strategies and improve click-through performance.

• Drove UX/UI innovation across multiple marketing campaigns, leading to increased customer engagement and long-term loyalty.

Led UX/UI design for federal projects, improving usability and accessibility through research-backed solutions. Managed Medicaid.gov and InsureKidsNow.gov redesigns, enhancing user experiences and ensuring compliance with USWDS standards.

Key Responsibilities & Achievements:

• Improved engagement through research-driven design by developing enhancements such as quantitative data and qualitative feedback into actionable next steps.
• Developed scalable frameworks aligned with USWDS guidelines, improving consistency.
• Mentored junior designers and optimized workflows to improve design execution.

Key Responsibilities & Achievements:

• Developed digital roadmaps aligning with strategic business goals.
• Led cross-functional teams through digital transformation initiatives.
• Identified growth opportunities to increase revenue through UX investments.

At the core of my UX process is a deep focus on identifying the right problem to solve. I take a user-centric approach, leveraging iterative
sprints to create solutions that seamlessly balance user needs and business goals. With a knack for innovating within constraints,
I adapt the UX process as needed to ensure impactful, intuitive, and scalable design solutions.