Davia Lilly

Built and led a high-impact design team of seven, driving a 40% increase in project efficiency. Developed scalable design strategies that enhanced brand visibility and accelerated campaign effectiveness by staying ahead of design trends, emerging technologies, and industry best practices to evolve our design practice. Spearheaded workflow optimizations that improved on-time project delivery by 35%, while mentoring talent to achieve a 30% increase in design execution speed.

Key Responsibilities & Achievements:

• Built and launched the Internal Digital Design studio, oversee a team of 7+, designers, researchers, and UX writers, fostering psychological safety and creativity.
• Established design standards, and scaled creative ops across web, brand, and content.
• Champion workflow process management and services delivery for internal and external products, or tasks are delivered within agreed-upon timeframes, design system governance, and agile design ops integration.
• Led Agile ceremonies, including sprint planning, daily stand-ups, sprint reviews, and retrospectives, improving team communication and sprint velocity.
• Develop and maintain the Data Product Vision, Strategy, and Roadmap with input from various stakeholders.
• Define success metrics and strategic priorities, partner on enhancement requests, and prioritize them. Work with customers and internal stakeholders to understand and translate their needs into data platform requirements.
• Developed strategic roadmaps and vision for the organization’s digital products and services. Established scalable design operations, enhancing cross-functional collaboration and delivery velocity

Worked collaboratively with product, engineering, design, content and user research teams to drive a 20% boost in customer satisfaction by leading UX strategy grounded in data-driven insights. Developed scalable design systems that improved efficiency by considering customer feedback, maps, personas, user research, technical constraints, and opportunities to create end-to-end experience design concepts that support business and consumer objectives.  Partnered with cross-functional teams to accelerate product delivery by 35% and increase feature adoption.

Key Responsibilities & Achievements:

• Drove enterprise UX strategy and accessibility compliance (ADA/WCAG) for mission-critical IT platforms. Enhanced accessibility and mobile-first performance across the product suite.
• Created wireframes, prototypes, and high-fidelity designs aligned with accessibility (WCAG) and regulatory standards.
• Conducted qualitative and quantitative research to drive actionable product insights and AI-powered personalization.
• Created wireframes, prototypes, and user flows for digital products.
• Collaborated cross-functionally to drive service design initiatives across marketing, web, and mobile.
• Establishes goals and objectives for go-to-market strategies, positioning, and messaging for new product launches in order to create marketing collateral, conduct product demonstrations, and drive adoption and awareness among target users.
• Managed UX roadmap and prioritized high-impact features based on usability testing and analytics.

Enhanced digital platform engagement by 12% through user-centered design strategies. Established a scalable design system that cut design-to-development handoff time by15%. Delivered impactful UI designs that improved conversion rates by 20% and drove a 7% increase in customer retention.

Key Responsibilities & Achievements:

• Champion SLA adherence, ensuring that services, products, or tasks are delivered within agreed-upon timeframes, design system governance, and agile design ops integration
• Led cross-functional design initiatives aligned with customer lifecycle improvements and technology strategy.
• Leads department in the identification of opportunities for product optimization, feature enhancements, and addressing user pain points.
• Acted as key UX partner to IT project teams, ensuring alignment across marketing, development, and product.
• Oversaw UX execution and alignment with digital IT standards and metrics.
• Guided development and governance of design systems and UI consistency.
• Collaborated cross-functionally to drive service design initiatives across marketing, web, and mobile.
• Delivered predictive personalization features, improving user retention and engagement.
• Fostered culture of evidence-based design and solution de-risking via continuous discovery practices.

Key Responsibilities & Achievements:

• Led experience design on high-impact federal platforms, balancing accessibility, stakeholder management, and IT compliance.
• Conducted service design workshops and journey mapping aligned with HCI principles.
• Created modular UI frameworks aligned with USWDS standards.
• Delivered large-scale redesigns enhancing accessibility, usability, and patient navigation.
• Presented design concepts to stakeholders, aligning with regulatory standards and iterative feedback.
• Supported change management and team upskilling across UX disciplines.
  Advocated for standardization of UX workflows and collaboration between IT/UX units.

Led UX/UI design for federal projects, improving usability and accessibility through research-backed solutions. Managed Medicaid.gov and InsureKidsNow.gov redesigns, enhancing user experiences and ensuring compliance with USWDS standards.

Key Responsibilities & Achievements:

• Managed IT/digital product budgets and contributed to enterprise resource planning.
• Created SOPs for design and development standards, including vendor compliance.
• Developed high-performance design team and development team and mentoring tracks.
• Led full redesign of evergreenhealth.com to support business scalability.
• Integrated EHR and patient intake workflows into intuitive, HIPAA-compliant experiences.
• Unified digital and marketing systems to enhance user journey and reduce acquisition costs.
• Drove 220% membership growth through integrated digital marketing and patient experience enhancements.

Developed impactful digital strategies that improved online visibility and user engagement. Enhanced website functionality, navigation, and accessibility to align with federal compliance standards.

• Directed $5M+ in revenue across, energy, e-commerce, legal, real estate and SaaS.
• Managed IT/digital product budgets and contributed to enterprise resource planning.
• Developed high-performance design team and development team and mentoring tracks.
• Established product infrastructure and standard operating procedures across design and development.
• Created KPI frameworks to measure UX and product success across platforms.
• Oversaw roadmap development, prioritization frameworks, and agile transformation initiatives.

Key Responsibilities & Achievements:

• Developed digital roadmaps aligning with strategic business goals.
• Led cross-functional teams through digital transformation initiatives.
• Identified growth opportunities to increase revenue through UX investments.

At the core of my UX process is a deep focus on identifying the right problem to solve. I take a user-centric approach, leveraging iterative
sprints to create solutions that seamlessly balance user needs and business goals. With a knack for innovating within constraints,
I adapt the UX process as needed to ensure impactful, intuitive, and scalable design solutions.