Digital Experience Lead
Davia Lilly
About Me
hello@davialilly.com
(410) 598-8445
As a visionary design leader with 20+ years of experience, I specialize in building and scaling high-performing design teams that drive business impact. My expertise lies in aligning design strategy with business objectives to enhance engagement and fuel revenue growth. Beyond visual design, I focus on product integration, strategy, and scalability—transforming design from an add-on into a true growth engine. Passionate about emerging technology and data-driven decision-making, I thrive in cross-functional environments, collaborating across industries and global markets to deliver meaningful, user-centered experiences.
Work Experience
2024 - Present
Studio Director
Finn Partners - NY
Built and led a high-impact design team of seven, driving a 40% increase in project efficiency. Developed scalable design strategies that enhanced brand visibility and accelerated campaign effectiveness by staying ahead of design trends, emerging technologies, and industry best practices to evolve our design practice. Spearheaded workflow optimizations that improved on-time project delivery by 35%, while mentoring talent to achieve a 30% increase in design execution speed.
Key Responsibilities & Achievements:
- Created scalable design systems, reducing inconsistencies and enhancing cross-platform coherence.
- Strengthened global brand stakeholders to understand brand and product strategies, and differentiators to inform concepts and experiences requiring distinctive approaches.
- Ensure consistent quality and effectiveness across projects, balancing big-picture thinking with attention to detail.
- Bridge gap between design teams, senior leadership, and stakeholders, effectively communicating design rationale and managing feedback.
11/2022 - 11/2024
UX Lead
Finn Partners - NY
Worked collaboratively with product, engineering, design, content and user research teams to drive a 20% boost in customer satisfaction by leading UX strategy grounded in data-driven insights. Developed scalable design systems that improved efficiency by considering customer feedback, maps, personas, user research, technical constraints, and opportunities to create end-to-end experience design concepts that support business and consumer objectives. Partnered with cross-functional teams to accelerate product delivery by 35% and increase feature adoption.
Key Responsibilities & Achievements:
- Designed intuitive, high-impact interfaces that improved engagement.
- Lead the concepting and design of new products or services and pilot these concepts in market, and consult on deployment and implementation.
- Streamlined design-to-development workflows, boosting efficiency by testing prototypes through user interviews, coordinating in-depth usability testing, mining user analytics.
- Secured $5M in revenue growth by aligning UX initiatives with strategic goals.
5/2021 - 10/2022
Lead UX/UI Designer
Driven Media Group - Baltimore,MD
Enhanced digital platform engagement by 12% through user-centered design strategies. Established a scalable design system that cut design-to-development handoff time by15%. Delivered impactful UI designs that improved conversion rates by 20% and drove a 7% increase in customer retention.
Key Responsibilities & Achievements:
- Developed WCAG-compliant, mobile-first designs that improved accessibility scores.
- Lead the concepting and design of new products or services and pilot these concepts in market, and consult on deployment and implementation.
- Conducted A/B testing and research to refine design strategies, improving CTR by 25%.
- Drove UX/UI innovation across marketing campaigns, increasing customer retention by 15%.
3/2020 - 5/2021
Senior Digital Designer
Innosoft - Baltimore, MD
Led UX/UI design for federal projects, improving usability and accessibility through research-backed solutions. Managed Medicaid.gov and InsureKidsNow.gov redesigns, enhancing user experiences and ensuring compliance with USWDS standards.
Key Responsibilities & Achievements:
- Improved engagement through research-driven design by developing enhancements such as quantitative data and qualitative feedback into actionable next steps.
- Developed scalable frameworks aligned with USWDS guidelines, improving consistency.
- Mentored junior designers and optimized workflows to improve design execution.
10/2008 - 6/2014
Director of Web and Communication
Center for Health Security - Baltimore, MD
3/1998 - 10/2008
Art Director
Verizon communications - Arlington, VA
Key Responsibilities & Achievements:
- Developed digital roadmaps aligning with strategic business goals.
- Led cross-functional teams through digital transformation initiatives.
- Identified growth opportunities to increase revenue through UX investments.
Education
2014 - 2017
Masters Of Management: Marketing (MS)
UMGC - Adelphi, MD
1992 - 1996
Bachelors of Arts (BA)
Hood College - Frederick, MD
Skills & Expertise
Facilitation
Goal setting
Workshop prep
Teamwork facilitation
Follow-up actions
Output synthesis
UX Design
UX Research
Inforamtaion Architecture
Wireframing
Prototyping
Usability Testing
UI Design
Visual Design
Layout Design
Visual Interface
Responsive Design
Design Systems
Product Analytics
Insights synthesis
Analytical Thinking
Data Visualization
Metrics Settings
UX Audit
Selected Work
CASE STUDY
Eliquent Life Sciences Merger and Rebranding & Website Redesign
Eloquent Life Sciences needed a complete website redesign following the merger of five organizations, requiring a seamless user experience, clear communication, and a scalable digital presence. Leading the product design strategy, I focused on optimizing UX, enhancing brand identity, and implementing a future-ready framework to drive engagement and authority in the life sciences industry.
CASE STUDY
Troutman Pepper Locke Website Redesign and Content Strategy
Troutman Pepper partnered with our team to refine its digital presence through a strategic and user-centric information architecture. By creating an intuitive structure aligned with their brand identity, we enhanced user engagement, improved accessibility, and strengthened their online impact. Leading the product design strategy, I focused on UX research, SEO optimization, and content strategy to create a cohesive website that simplifies resource access and enhances user engagement.
CASE STUDY
Global Genes Website Redesign and Content Strategy
Global Genes partnered with Finn Partners to streamline their digital presence, ensuring a seamless and empowering experience for the rare disease community. Leading the product design strategy, I focused on UX research, SEO optimization, and content strategy to create a cohesive website that simplifies resource access and enhances user engagement.
CASE STUDY
Cross Country Consulting Website Redesign and Brand Development
CrossCountry Consulting needed a full brand and web transformation to enhance the experience for clients and recruits while streamlining service offerings. Leading the product design efforts, I helped develop a cohesive WordPress site integrated with HubSpot, refined content strategy, and supported the strategic spinout of two new brands, CrossVue and IceBreaker.
UX Process
At the core of my UX process is a deep focus on identifying the right problem to solve. I take a user-centric approach, leveraging iterative
sprints to create solutions that seamlessly balance user needs and business goals. With a knack for innovating within constraints,
I adapt the UX process as needed to ensure impactful, intuitive, and scalable design solutions.
Products I’ve Worked With
