Following the merger of five distinct life sciences consultancies—Validant, Data Revive, IDEC, Greenleaf, and Oriel—Eliquent Life Sciences emerged with the need for a unified digital presence. As the lead UX designer, I contributed end-to-end to the strategic development, UX design, and implementation of the new website, ensuring it reflected Eliquent’s collective expertise and future-facing positioning in the life sciences consulting space.

This project encompassed brand identity formation, structural design, content strategy, and deep collaboration with stakeholders across multiple legacy organizations.

Brand & Identity Development

• Led the development of a new logo and visual language, drawing elements from the five merged entities while introducing a distinct, modern identity.

• Collaborated with stakeholders from each legacy brand to ensure brand equity and internal alignment.

Information Architecture & UX Research

• Conducted interviews with internal stakeholders and client-facing teams to understand user needs, legacy site pain points, and functional goals.

• Developed early architecture documents—sitemaps, navigation models, and user journey maps—that began to give tangible shape to the core Eliquent site and its relationship to other digital entities (e.g., Validant, Data Revive).

• These documents served as bridge tools between abstract business goals and concrete user pathways

Client & Stakeholder Collaboration

• Facilitated cross-organization workshops and regular reviews to ensure stakeholder needs were met and that brand integration was cohesive.
• Led design walkthroughs and sprint reviews for feedback cycles.

Audit Report: Findings, insights, and prioritized action items.

Wireframes or Prototypes: Quick solutions for UX/UI pain points.

Strategy Roadmap: A plan for tech, analytics, and UX improvements.

Content Strategy:

I collaborated with a cross-functional team of 10—including product managers, visual designers, software engineers, researchers, and technical writers—to deliver a modern, intuitive site grounded in business strategy and user needs.

I began by auditing the legacy sites’ information architecture, technical structure, and analytics, identifying key usability issues and content gaps. Through stakeholder interviews and persona development, I uncovered core user needs—particularly around accessing service information, regulatory guidance, and bios of subject matter experts.

From there, I led the design of a modular component system and responsive UI that aligned with Eliquent’s newly developed brand identity. This included both low- and high-fidelity wireframes, interactive prototypes, and a comprehensive design system built to scale across the newly unified organization.

I also supported technical SEO efforts, keyword planning, and content migration strategy to ensure visibility and continuity across search platforms. The final product was a scalable, accessible website that connected seamlessly with legacy domains while setting the foundation for future digital growth.

The Troutman Pepper website project marked a transformative step forward in aligning the firm’s digital presence with its forward-thinking brand. Grounded in deep research and a user-first mindset, the design process focused on improving content discoverability, elevating brand perception, and streamlining the user journey. My collaborative approach allowed us to integrate business goals, audience needs, and emerging digital best practices into a comprehensive site plan that guided every phase of design and development.

At the heart of our process was the creation of a detailed site plan—a strategic blueprint that brought together research insights, creative direction, and technical requirements. This included a revised sitemap grounded in user behavior analysis, wireframes that showcased intuitive page flows, and a final CMS recommendation that confirmed WordPress as the ideal platform for Troutman’s internal needs. We also delivered customer journey maps and a systems integration plan to ensure a seamless experience across internal tools and client-facing content.